01
Advertising claim
Is a claim about price, service, origin or effect misleading or unsupported?
Competition law for businesses
Assess competition disputes clearly.
Advertising claims, comparisons, customer solicitation and confidential information require precise legal review. We help you preserve evidence and identify the next steps.
Four questions for an initial assessment.
02
Advertising comparison
Are a competitor’s services, prices or characteristics compared objectively and verifiably?
03
Customer approach
Which means were used to approach customers and was protected information involved?
04
Confidential information
Which information was secret, commercially valuable and protected by reasonable measures?
First steps
What is useful now.
A sound assessment starts with the specific conduct and the available evidence. Whether a claim exists depends on the individual case.
01
Preserve material
Keep advertisements, screenshots, offers, messages and contracts in their original context.
02
Record the sequence
Note when the statement, approach or disclosure occurred and who observed it.
03
Avoid public allegations
Public escalation can affect evidence, business relationships and the further strategy.
04
Obtain legal review
The conduct, market context, protective measures and evidence must be assessed together.
Approach
Preserve. Assess. Act.
Competition disputes can be time sensitive. Preserve advertising material, messages, contracts and timelines. Avoid public allegations before the facts and potential claims have been reviewed.
Orientation
Ways into your matter
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Self-check
Assess the starting point of an advertising claim using the decisive questions.
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Checklists
Prepare documents, the timeline and evidence for legal review.
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Glossary
Find concise explanations of central competition law terms.
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Journal
Read new articles on narrowly defined questions from legal practice.
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FAQ
Common questions and suitable next steps.
Where can I find guidance on ongoing competitive conduct? +
The injunction and interim relief topic leads to evidence preservation and the possible protective purpose.
Where is a possible economic loss assessed? +
The damages for competition violations topic covers the type of loss, causation and documentation.
Where can I find the boundaries for approaching a competitor’s customers? +
The article on approaching competitor customers addresses this situation outside employment and business sales.
Which page helps with organisational measures for confidential information? +
The trade secret protection checklist guides businesses through an inventory of their existing measures.
Where are misleading commercial practices explained in detail? +
The German language canonical article on misleading commercial practices in Austria covers this core topic.
Where is comparative advertising under Austrian law explained? +
The German language canonical article on comparative advertising in Austria covers this core topic.
Have your case reviewed.
Give us a concise outline of the situation. We will clarify which documents are needed and which next step is appropriate.